New York City Center
New York City Center, a boutique performance hall in Manhattan, wanted to rebuild its digital brand identity to reach a broader audience.
New York City itself inspired the redesign; it's bold, sophisticated, and loud yet subtle. In addition to redefining the whole digital experience and redesigning the website for both desktop and mobile, we also crafted "Brand Guidelines" to help NYCC to grow their brand on all platforms seamlessly.
Adaptive design offers the best for any screen size
The event detail page provides details about the performance without creating visual clutter
The guidebook covers every detail about the rebranding process: typography, type treatments, colors, navigations, CTAs, content holders, photography and video placements, arrows and indicators, iconography, and forms